The Australian Made Campaign is encouraging shoppers to buy local this Easter.
Support for locally made and grown products has surged among consumers following the organisation’s ‘Make Every Day Australia Day’ campaign.
The Australian Made website, which features an online product directory for all certified Australian Made and Australian Grown products, saw traffic increase by 41% in January – and it is just as busy today.
Australian Made Campaign Chief Executive, Ian Harrison credits greater consumer awareness of the benefits and importance of buying local, and the development of new shopping habits.
Mr Harrison adds that these products and produce are made and grown in a clean, green environment to high health and safety standards. While consumers might initially buy Aussie out of a sense of patriotism, or to shore up local growers and manufacturers, products made and grown in Australia are often better quality, and that keeps them going back for more.
Australia produces some of the best Easter foods such as fish, lamb, eggs and chocolate. Consumers can source local products for their Easter celebrations on the Australian Made website, or look for the green-and-gold Australian Made, Australian Grown (AMAG) kangaroo logo when they shop.