A representative from the Australian Made, Australian Grown Campaign has been appointed to the Chamber of Commerce and Industry Queensland (CCIQ) to provide the Queensland business community with access to a local resource for information about the AMAG logo.
Matt Roberts is working with CCIQ to help educate manufacturers and growers of genuine Australian products about the benefits of leveraging country-of-origin as a marketing tool.
The iconic green-and-gold AMAG logo is the only registered certification trademark for Australian country-of-origin claims.
Australian Made Chief Executive, Ian Harrison says that the Australian Made Campaign is proud to be working with CCIQ to make the Australian Made, Australian Grown logo more accessible to Queensland businesses.
CCIQ CEO Stephen Tait comments that the Australian Made Campaign helps drive recognition and awareness of the fantastic products made, grown and produced across Queensland.
Used by more than 1800 companies on more than 10,000 products sold in Australia and around the world, the AMAG logo, according to research gives the vast majority (88%) of Australian consumers strong confidence that a product is Australian.
Qualifications for the AMAG logo
Australian Made: The product has been made in Australia and over 50% of the cost of production has been incurred in Australia.
Australian Grown: All significant ingredients are grown in Australia and almost all processing carried out in Australia.
Product of Australia: All of the product’s significant ingredients come from Australia and almost all of the manufacturing/processing has been carried out in Australia.
Australian Seafood: All significant ingredients are grown/harvested in Australia and almost all processing carried out in Australia.