The Australian Institute of Packaging (AIP), in conjunction with IGD in the United Kingdom, ran their second in-store excellence training session at Woolworths Norwest store on the 19th of October. Twenty packaging technologists from across food, beverage and manufacturing attended the full-day training session which was designed to give delegates exclusive access to Woolworths Norwest store and staff, as well as three fully-planned, focused and reviewed hands-on experiences in-store. Attendees had the opportunity to have a go at range changing, promotion building and shelf-stacking, and the training was led by James Tupper, ECR Learning & Change Manager, IGD.
The AIP’s session gave attendees the opportunity to perform tasks such as range changing, replenishing shelves, and replenishing promotion points . During this session, the technologists discussed issues such as:
- The reasons in which some designs do not get used
- The reasons some packaging designs are more effective and intuitive than other designs
- Practicalities of product designs
- Which shelf-ready packaging designs succeed the first time
Members of the in store training session noted that “This event provided a great hands on experience into shelf ready packaging. The opportunity to work with and discuss directly with the retailer, packaging suppliers and representatives from other manufacturers was very enlightening. It is a unique experience to work in store and understand the priorities, processes and challenges of store staff by standing in their shoes for a day. Sessions like this help us to keep calibrating the real needs of all supply chain components.”