The Australian Institute of Packaging (AIP), in conjunction with IGD in the United Kingdom, ran their second in-store excellence training session at Woolworths Norwest store on the 19th of October. Twenty packaging technologists from across food, beverage and manufacturing attended the full-day training session which was designed to give delegates exclusive access to Woolworths Norwest store and staff, as well as three fully-planned, focused and reviewed hands-on experiences in-store. Attendees had the opportunity to have a go at range changing, promotion building and shelf-stacking, and the training was led by James Tupper, ECR Learning & Change Manager, IGD.
The AIP’s session gave attendees the opportunity to perform tasks such as range changing, replenishing shelves, and replenishing promotion points . During this session, the technologists discussed issues such as:
- The reasons in which some designs do not get used
- The reasons some packaging designs are more effective and intuitive than other designs
- Practicalities of product designs
- Which shelf-ready packaging designs succeed the first time