Home > AIP Presents Packaging Economics Training Course by Pierre Pienaar

AIP Presents Packaging Economics Training Course by Pierre Pienaar

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article image Pierre Pienaar FAIP, Course Presenter

The Australian Institute of Packaging (AIP) is organising a half-day training course on ‘Introduction to Packaging Economics’ with Pierre Pienaar FAIP as course presenter.    

The packaging training course will be held on Thursday the 9th of June 2011 at Oatlands Golf Course, New South Wales.  

Packaging course overview  

Packaging represents a significant investment in any brand with innovation and design driving improved consumer utility and function.  

Packaging protects and preserves its valuable contents through the supply chain delivering the product to the consumer in the state intended by the brand owners.  

However, packaging also represents a major cost to its brand owners and users of packaging remain under constant pressure from rising costs.  

Understanding and achieving the concept of ‘cost-effective packaging’ is the key to ensuring that the company remains competitive in tough trading environments.  

The half-day professional development session provides a comprehensive and non-mathematical introduction to the economics of packaging reviewing the main drivers of packaging costs including material selection.   

Covering primary and secondary packaging, this course will assist participants with driving efficiencies across existing packaging formats in addition to assisting in new product development.  

Course Objective  

At the end of the half-day training course, the participant should be able to: 

  • Discuss packaging costs
  • Discuss the elements of packaging costs
  • Classify the costs
  • Discuss the guidelines for cost-effective packaging
  • Describe how to prevent unnecessary costs creeping into the supply chain
  • Identify the factors required for successful packaging from a cost perspective
  • Understand the basics of packaging economics
  • Acquire an appreciation of future trends and developments with the cost confines of packaging

Who Should Attend?  

The packaging economics course is intended for people with direct involvement in packaging operations within all packaging associated industries.  

This includes production, development, technology, purchasing, sales, QA/QC, marketing, regulatory and development functions.

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