The Australian Institute of Packaging ’s recent breakfast seminar in Queensland, Shelf Ready Packaging, held in conjunction with the AFGC and IGD UK, was a success.
Just under 100 key players in the industry converged to gain further insight and understanding into the world of Shelf Ready Packaging.
Adrian Williams, Senior Business Analyst for IGD flew out from the UK to speak to the group about how Shelf Ready Packaging (SRP) has become a reality for the major retailers and to raise awareness of the growth of private labels in the UK and Europe.
Interestingly, Adrian mentioned that much of the take up of SRP is in the world of private labels. Further statistics highlighted the improved sales benefits of implementing SRP and also showcased how SRP can change the face of branding and design in-store.
Adrian also announced that IGD had launched Retail Analysis which is an on-line service designed to provide insight into international retailers, markets and channels. The site contains over 30,000 store photos, over 120 retailer profiles, more than 45 country profiles, over 150 store visit reports and hundreds of PowerPoint presentations.
Samantha Blake, Assistant Director, Supply Chain from the Australian Food and Grocery Council also launched the new Shelf Ready Packaging Industry Toolkit that has been developed by ECR Australasia.
The new toolkit has been designed to act as a set of common industry standards and guidelines aimed to assist retailers, suppliers, wholesalers and packaging companies implement sustainable alternate packaging solutions.
Through the publication of the Retail Ready Packaging – A focus on shelf ready packaging and Industry Toolkit guidance is provided on how to look at the introduction of SRP within an organisation.
Attendees were provided with samples of the new store audit checklist and commercial check list to help them better understand the processes of implementing Shelf Ready Packaging.
The new Toolkit is available free to download on the ECRA website and you can simply follow the link to the Retail Ready Packaging Toolkit.
According to AIP Branch Chairman, Ralph Moyle the attendance at the seminar highlighted the strong interest in Shelf Ready Packaging and the need for the AIP to continue to educate the industry about the new trends and innovations. The AIP runs technical events monthly across QLD, NSW and VIC and all industry players are invited to attend.