Australian Exhibitions & Conferences are proud to announce the return of The Safety Show Sydney, taking place at the Sydney Showgrounds, Sydney Olympic Park from 25 - 27 October, 2011.
At this workplace health and safety trade show, visitors are offered an ideal opportunity to keep up-to-date with new developments in OHS, while exhibtors are offered unparalled access to targeted markets for immediate and long term sales, as well as a way to reinforce their company profile within the industry.
Supported by a dedicated visitor marketing campaign, The Safety Show Sydney gives exhibitors the opportunity to meet over 10,000 decision makers seeking the latest workplace safety equipment and solutions for their organisations. Virgil Grosvenor or Easy OHS Long-Term Industry Support was thrilled with the number of leads generated from their first time exhibiting at The Safety Show Sydney.
"Exhibiting at The Safety Show Sydney was one of the best business decisions we have made. We captured over 150 qualified leads and converted business on the stand. It would have been impossible for us to get these contacts any other way. We have a number of clients who have already booked us in for work post show," says Grosvenor.
"This Show has not only given us a return on investment but has saved us substantial time, resources and cost that would be incurred in trying to present our system to these leads individually," he continues.
So why is exhibiting at The Safety Show Sydney such a successful form of marketing? Research conducted by the Exhibition and Event Association of Australia confirms that 84% of all visitors to a trade show have the authority to purchase or recommend a product be purchased, while 72% of visitors intend to make a purchase, either at the show or in the near future. Furthermore, it is proven that an average of 9% of a companies marketing budget is spent on exhibiting at a trade show, which then returns 23% of business.
Australian Exhibitions& Conferences bring qualified and targeted workplace safety professionals to the exhibitors through a comprehensive marketing campaign that includes direct mail personal invitations, visitor newsletters, inserts in leading publications, email, fax and SMS communications to visitors, and an intensive PR campaign to generate media coverage.