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Trade secrets revealed

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ALMOST 400 food and beverage small and medium businesses learned to secure export success in Asia Pacific - a region where a growing consumer base is eager to buy Australian goods.

Austrade’s marketplace roadshow toured Perth, Adelaide, Melbourne, Parramatta, Brisbane, Sunshine Coast and Toowoomba from 28 June to 5 July 2005.

The events divulged the details of more than 100 food and beverage buyers in Asia Pacific looking to buy Australian products.

Austrade industry specialists were also on hand to assess participants’ food and beverage related products and provide business-specific advice on cracking the markets of India, Thailand, Singapore, Malaysia, the Philippines, Indonesia, New Zealand and Fiji.

These markets have an attractive number of well-off and educated consumers willing to buy Australian food and beverage products that meet their needs.

In addition, Thailand and Singapore offer Australian exporters the competitive advantage of having signed free trade agreements with Australia.

“There is growing demand for high-quality food and beverage products in places like India, South East Asia and the Pacific,” Austrade senior trade commissioner for Thailand Sean Riley said.

“Many Australian companies fly over these places to visit Europe and the US, and they fly over millions of dollars of export sales every time they do that.”

Opportunities in Asia Pacific include ready-to-eat meals, organic fruit and vegetables, Christmas cake, confectionery, fruit juices, low-fat dairy products, cereal bars, olive oil, nougat, jams and non-alcoholic beer.

To enjoy the opportunities in the Asia Pacific markets, Riley suggests food and beverage exporters contact Austrade for qualified assessments of the chances of export success, and to assist with finding qualified importers.

Riley also suggests exporters emphasise Australian brand connections when exporting.

According to Riley, exporters should work with Austrade and other export-support bodies to grow their understanding of their target customers. They should also find buyers who are passionate and who care about customers.

Riley says exporters should aim to strengthen relationships with people across their partner’s business, enabling them to better understand what makes them tick, and improve their chances of success.

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