Applied Sorting Technologies has appointed packaging and weighing equipment specialist Accuweigh to be its exclusive distributor for the company’s range of Australian made x-ray food inspection systems.
Business Development Manager, John Vincent describes Applied Sorting Technologies as being principally a technology company. “Our key strengths are our skills in developing and building systems requiring advanced sensing technology combined with high speed materials handling and information processing”.
Applied Sorting Technologies is particularly innovative in x-ray work. Applied Sorting Technologies engineers developed and built the first high speed x-ray diamond separators for the Argyle diamond mines and Applied Sorting Technologies were commissioned to develop and supply the first x-ray meat inspection machines which are used by most of Australia’s major beef exporters.
Applied Sorting Technologies are strong on technology but it needed a better marketing presence to let the public know what it had. Applied Sorting Technologies chose Accuweigh to be its marketing partners after considering several alternative approaches.
Accuweigh have a strong and progressive technical capability as well as being a respected organisation that is presently selling products that are complimentary to Applied Sorting Technologies and to the same customers that are potential users of its equipment.
Several major food processors across Australia are already using Applied Sorting Technologies equipment. By working with Accuweigh, Applied Sorting Technologies is confident of expanding its customer base.