Recycling is a big issue these days so a review of the recyclability of its PET bottles resulted in New Zealand’s Frucor Beverages looking at new and additional packaging concepts.
Overcoming one issue related to the metalised film used to produce the Mizone sports drinks bottle labels will benefit both the Australian and New Zealand markets.
“If the labels were not removed in the initial washing phase of the recycling process, they set off the metal detectors in the system and the whole bottle was rejected,” Frucor Beverages packaging manager Nicola Gabelich explained.
The challenge was to come up with a label that maintained the key brand elements, including the foil look, which would cause no issues with metal detection in the recycling process.
Frucor’s team worked with Amcor Flexibles Australasia , who came up with a couple of options including a high quality silver ink imported through Amcor Flexibles Europe.
The label design has also been updated and a combination of the silver ink, reverse printing and lamination achieves a higher gloss, higher impact graphic that maintains the critical key brand elements. This was made possible by Amcor’s recent investment in an $AUD6m 10-colour printing press at its East Tamaki facility.
“We did a whole lot of trials at all levels, including working closely with the recycling companies, to ensure we achieved our recycling as well as our marketing goals. The end result looks really good. While the ink is expensive the cost is offset as we only need to use a relatively small amount rather than a whole sheet of foil,” Gabelich said.
Since the launch in October, feedback from recyclers has been encouraging. “They were really pleased we worked with them to develop this solution and they realise that Frucor is committed to recycling its packaging,” Gabelich said.
Amcor Flexibles Australasia offers a comprehensive range of technological capabilities including state-of-the-art gravure and flexographic printing, coating and lamination, coextrusion, and pouch and bag making.