Consumer research suggests that bottled water is consumed by people of varying age groups and occupations. The large majority however tend to be young singles and couples, in particular females aged between 14-35 years.
Generally bottled water consumers can be described as being more health conscious, contemporary and socially aware.
Why do people drink bottled water? Regardless of the seasons and the weather, your need for water remains the same. Remember that 95% of human blood is water.
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