The solar reflective properties of heat reflective paints ensure that the primer will not attract heat and boil beneath semi-opaque protective top-coats. Additionally, they provide a cool surface for subsequent roofing top-coats that are applied in direct sunlight.
Heat reflective paints reflect the sun’s energy before it can hit the roofing material resulting in a cooler roof spaces which in turn keep homes cooler.
Households using heat reflective paints can save at least 50% of their air conditioning power bills. Some clients have even reported no longer needing to use their air conditioning units at all, although the specific location and building type are important factors to consider.