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AEEMA launches ‘new look’

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The Australian Electrical and Electronic Manufacturers’ Association (AEEMA) has unveiled a new logo and strategy as well as its admittance into the Austrade TradeStart program.

TradeStart is a national network of export assistance offices in partnership between Austrade and a range of local private and public sector organisations throughout Australia.

The National AEEMA TradeStart office will be located in Brisbane, according to AEEMA chief executive Angus Robinson.

“We believe the TradeStart program is a perfect complement to the industry development initiatives being driven by AEEMA,” Robinson said.

“Many of the Association’s small- and medium-sized companies will now be able to access overseas markets with a greater degree of ease.”

“The future of these companies is in exports, ad we are pleased to assist Austrade in its mission to double the number of exports over the next five years,” Robinson said.

The Association has also redesigned its logo to reflect recent strategic changes, according to AEEMA president Erik Scholz.

“To meet the new and changing environment of its members, AEEMA too, over the past two years, has transformed, with a new structure, and new management and advisory boards,” Scholz said.

“The new logo aligns us even more closely with the activities and interests of our membership,” Robinson continued.

“The brand will serve to better position the AEEMA membership in Australia as well as in export markets.”

The 2002 Smart Manufacturing Awards were also announced, with Agilent Technologies and Clipsal Integrated Systems jointly winning the Commercialising R&D Award, Preformed Line Products winning the Excellence in Exporting Award, Moonlighting Australasia winning the Excellence in Energy Efficiency Award, Fisher & Paykel winning the Excellence in Product Stewardship Award, and Krone Australia taking out the Award for Global Excellence through Smart Manufacturing.

Agilent Technologies collected a double with the Commercialising R&D Award and the ‘wild card’ award for Excellence in Innovation, which recognised innovations across all five of the award categories.

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