Home > Case Study: CNC manufacturer develops CNC machinery for agricultural company

Case Study: CNC manufacturer develops CNC machinery for agricultural company

Supplier News
article image Simplicity Australia specialises in the design and manufacture of air seeders and tillage equipment

A high-definition plasma cutter from Advanced Robotic Technology is helping Simplicity Australia, a manufacturer of a broad range of air seeders and tillage equipment, stay ahead in the market.

The 30-year-old Dalby based company specialises in the design and manufacture of air seeders and tillage equipment, offering a diverse product range for local as well as international markets. General Manager Troy Law believes that the company’s focus on its core competence and product range keeps it competitive.

Simplicity’s success strategy is based on in-house manufacturing using the right kind of equipment that also allows them to efficiently manufacture small product runs. Consequently, Mr Law has implemented lean manufacturing strategies to some degree and is also continuously investing in productive and state-of-the-art machinery to ensure efficient manufacturing processes in his factory.

Seeking to replace an existing but ageing plasma cutter in 2009, Simplicity decided to invest in a locally made high-definition plasma cutter from Advanced Robotic Technology (ART). Mr Law explains that building a quality item at a competitive price and delivering it on time are prerequisites to compete in their market; this necessitates being equipped with state-of-the-art machines that are highly accurate and reliable. Weighing up the costs of operation, the company chose a plasma cutter instead of a laser model.

Mr Law added that Simplicity chose to go with ART since they were an Australian company, explaining that the equipment supplier’s longevity and future in the market are key considerations when it involves a significant investment in technology.

Brisbane-based CNC machinery manufacturer ART has been developing automated CNC machinery over the last 16 years to make companies such as Simplicity Australia more productive. ART’s high-definition CNC plasma cutters have been developed for heavy-duty manufacturing environments such as the agricultural industry where power, precision, speed, quality, low cost, productivity and durability are demanded by business owners.

Key features and capabilities of the HDP plasma cutter include precise heavy-duty cutting of steel, stainless steel and aluminium; process area from 3700mm x 1900mm up to 15000mm x 3200mm; ability to process high-standard cut components with an edge quality comparable to laser cutting; efficient fume extraction system to keep the air clean at all times; and power supplied by HyPerformance Plasma HPR130XD and HPR 260XD from Hypertherm, combining ultrafast cutting speeds, rapid process cycling and consistent superior quality.

Coupled to the HDP series of high performance cutting tables is Hypertherm’s ‘True Hole’ cutting technology for mild steel, which produces significantly better hole quality than what could previously be achieved using plasma. As an optional extra, the ART HDP series can be fitted with a drilling and tapping combination head, which significantly reduces production times as multiple processes can be carried out on one machine.

Mr Law is extremely happy with the easily accessible service and support provided by ART. He adds that the plasma cutter is definitely worth the investment, without involving a major technology jump for the company.

Newsletter sign-up

The latest products and news delivered to your inbox