Small and new business retailers in Australia are struggling to keep pace with competition in an increasingly digital world because, according to AVisum , the capital expense of digital signage is thought too risky without a clear indication of the value return.
Although market research confirms positive sales outcomes, retailers are clinging to traditional cardboard clutter and missing the opportunity to engage their customers, according to AV engineering specialist, AVisum.
AVisum is confident that its solutions can make a difference for retailers and so now the company is inviting small and independent businesses in Sydney to engage in a free trial.
Small business owners can take up the opportunity to experience the benefits of digital signage for up to a month, free of charge, explains General Manager, Peter McBride.
“AVisum is really committed to helping small and independent retailers access new technology that is affordable and makes a positive impact on their sales. We’re prepared to share the risk with small retailers that want first hand experience at no cost. That’s why we’ve initiated this unique trial and we’re hoping retailers in Sydney will take advantage of it.”
The trial, which commences in May starts with a consultation and then the set up of an AVisum Video Flyer - an all-in-one audiovisual, touch screen media player.
Ideally suited to counter top, over-promo wall and on-shelf display, the AVisum Video Flyer is a discrete, compact unit designed to blend unobtrusively into the environment whilst still delivering a sharp, clear image and high quality audio prompts to shoppers.
Featuring a 6.4” colour LCD display encased in a damage resistant aluminium frame, the AVisum Video Flyer makes it simple and easy to create unique promotional and sales messages to interest customers.
AVisum Video Flyer comes complete with software to configure the touch screen, so customers can quickly access the details they want, when they want it.
Weighing less than one kilogram, AVisum Video Flyeris a compact digital media player with built-in speakers, which is ideal for creating maximum impact for those retailers with limited space.