The evolution of multi-media has taken the perishable point of sale poster and given it the joy of everlasting life. With AV solutions from AVisum , business owners now have a cost effective way of advertising products, services, sales and promotions, without the need for expensive systems.
AVisum has introduced two software packages, Content Manager standalone and Content Manager network for a convenient do-it-yourself approach to creating and managing eye-catching in-store advertising.
Ideal for players with interactive features such as touchscreen and motion sensors, AVisum’s Content Manager standalone comes standard with all ViewStream media players.
An easy to understand interface puts users in the drivers seat, with simple key buttons helping to set the information customer will access through the touchscreen.
Users can easily schedule the order of advertising and promotional content within their preferred play list. Specific content can be played when a built-in motion sensor is triggered. Setting audio levels is done with the press of a button.
Managing multiple players is also a snap with AVisum’s Content Manager network. It allows players to be grouped together, whether dispersed through a single store or across several locations. This means content can be coordinated and scheduled from one central PC.
Content can be scheduled according to the varying needs of each store, based on foot traffic, sales or promotions and even for different customer demographics. Users can quickly change messages to keep pace with new promotions, sales or competitor pricing.
Importantly, raw data can be retrieved from flash memory sticks and dropped into Excel to analyse customer activity. Knowing what information was accessed, at what time of day and how often will provide business users with valuable insight into the preferences and behaviour of their customers.
AVisum has a full range of audio visual digital media players and AdPlayers that have been providing business owners with an efficient and hassle free way of displaying in-store advertising.
Combined with Content Manager standalone or Content Manager network software solutions, AVisum has a fully integrated AV solution to suit every business need.