In store advertising is the new missile in the arsenal of big budget initiatives being launched by major retailers. With their multi-million dollar marketing resources and mountains of research, the market leaders know how to use moving media as a powerful tool for informing, educating and entertaining customers. So how can independents and small retail business get the same benefits while avoiding the costs involved?
Sydney based audio-visual engineering firm, AVisum, has come up with an innovative response, creating a compact, yet powerful enclosed counter top digital video player perfectly suited to small business environments.
While the major outlets can afford big city advertising agencies, SP-AD70TB has been designed specifically to make it easy for business owners to display their own instore advertising, using slides or video materials that can be created using standard digital photography, hand held digicams or simply using Powerpoint and other similar programmes.
Portable, all in one and capable of playing MPEG1, MPEG2, JPEG MP3 files, all media is stored on a compact flash card, making it simple and easy to update content.
Featuring a 7” diagonal LCD digital display, inbuilt stereo speakers and an Infrared
Sensor, the SP-AD70TB unit is engineered to start and stop play in accordance to movement within the sensing area.
An infrared remote allows wireless control over the player and no wires only further highlights how little countertop or shelf space is needed to accommodate a unique and visually appealing digital display..