ADT Security have designed a new range of retail security tags based on customer feedback.
The Sensormatic Bottle Tag (Ultra Tag MT) is easy to use, highly secure and has minimal impact on product presentation. The Bottle Tag is a multi-purpose device suited to a wide range of products with particular benefits for wine and spirits bottles. Asia-Pacific retailers ranked spirits as the most heavily-stolen product in 2007 ahead of cosmetics, women’s wear and perfume. Electronic tagging of merchandise was the security method most used on spirits (51.2%), but retailers admitted that 38.6% of spirits were still not protected at all.
The Bottle Tag is designed to eliminate the realignment of product shelving and consists of a rigid ABS plastic housing coupled with a multi-strand steel cable nylon strap for significant security against theft. Incorporating Electronic Article Surveillance (EAS), the tag alerts retail staff by setting off an alarm if a tagged item is removed from the store without first being deactivated. At the checkout, the tag can be simply and quickly removed by staff using a small profile decoupler, which maximises space at the point-of-sale and can be either recessed or secured to the counter top.
In a three month trial by Almacenes Éxito, the Bottle Tag helped cut the theft of bottled wine and spirits by more than 80%. With a retail footprint of 273 stores in 45 cities throughout Colombia and annual revenue of USD $2.9 billion, the device met the chain’s objectives to increase sales while reducing shrink.
According to Luis Castańeda, Loss Prevention Manager, Almacenes Éxito, the Sensormatic Bottle Tag has given the freedom to display products openly to customers, standardise product displays and reduce losses while increasing sales.
While saving the significant time in protecting stock, the tag’s easy detachment also saves staff time at the register and helps customers to proceed through check-out faster.
Sensormatic uses Electronic Article Surveillance (EAS) for all tagging to ensure that any product removed from a store without being deactivated will set off an alarm. ADT Security is the exclusive supplier of the Sensormatic brand.