Home > New Sensormatic iREAD platform from ADT Security

New Sensormatic iREAD platform from ADT Security

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ADT Security  using the EPCglobal Gen 2 standard, the new Sensormatic iREAD platform reduces both the complexity and cost of deploying RFID technology to improve return on investment for retailers.

ADT Security has radically improved the economics of in-store, item-level Radio Frequency Identification (RFID) deployments, reducing reader requirements by up to 90 percent and capital costs by up to 60 percent.

The Sensormatic iREAD platform eliminates the separate power, control and data distribution infrastructures that have until now been needed for in-store, item-level RFID. By consolidating these into one network, it offers substantial cost savings and improves the ease of installation in a shop floor environment. This is expected to broaden the appeal of RFID to retailers considering the use of the technology to enhance their operations.

iREAD provides a flexible and scalable foundation for retailers to capitalise on the business benefits offered by RFID. iREAD also reduces the relatively high number of readers, cables and antennas required by traditional RFID systems. The inherent modularity and simplicity of the platform means retailers can adapt its capabilities to almost any retail configuration – shelves, racks, tables and other display types.

In a typical medium sized retail store, an item-level RFID system would normally require around 100 readers to be installed and an initial hardware investment of around €300,000 (US $435,000). With the iREAD platform, the system only requires around 10 readers to be installed – a 90 per cent reduction in reader hardware. The initial investment falls to around €100,000 (US $145,000) – a reduction of more than 60 per cent – with further cost savings to be realised during ongoing operation. The benefits and cost savings can increase exponentially with the size and scale of the deployment.

ADT and its industry-leading Sensormatic brand of Electronic Article Surveillance (EAS) anti-theft systems have a long history of large-scale, item-level tagging for inventory security. Karstadt Warenhaus GmbH, one of Germany’s leading retailers and a user of Sensormatic EAS to secure its merchandise and reduce losses, has now deployed the iREAD platform as part of a major apparel implementation at one of its flagship stores.

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