Phil Brown, National Manager (Sensormatic), ADT Security , discusses how far RFID technology has improved over the past two years. The retailers have already started implementing Radio Frequency Identification Systems (RFID), working together with their leading manufacturers to give a more efficient response to the needs of consumers.
RFID helps in tracing tagged items, cases, pallets and goods along the whole supply chain from manufacture to point of sale. RFID also helps to improve the merchandising process, speed up reordering and manage stock levels.
Security and stock management are the main concerns for any retailer. RFID tagging puts total checkout control at retailers’ fingertips. Detachers and Dual Radio Frequency Identification antennas tell exactly what is leaving the store and whether it has been paid for. Having complete knowledge of what is on the shelves, what is coming in or leaving means retailers can anticipate demand, order ahead and make sure customers never have to leave empty-handed. Smart Merchandising and Smart info points provide promotional possibilities with responsive, interactive and well directed marketing.