ADT Security has appointed Lorraine Chisholm to the position of National Source Tagging Manager for the retail security business in Australia. Based in ADT’s Melbourne office, Chisholm takes up the role following a period with Westbury Packaging where she was responsible for successfully developing made-to-order imported packaging for Australian manufacturers.
The appointment follows growing interest in Acousto-Magnetic (AM) source tagging as retailers seek more efficient and foolproof methods of protecting their goods from shoplifters and reducing the labour costs traditionally associated with security tagging. Chisholm will be instrumental in assisting ADT’s Sensormatic customers in determining how AM source tagging can benefit their business. “Retailers worldwide are increasingly looking to industry experts to learn how source tagging can assist their business by dramatically reducing shrinkage,” said Phil Brown. “The success of AM source tagging in reducing shrinkage has led major chains to extend tagging to all products over a specified dollar value, making it the frontline defence against theft.”
The Sensormatic range of EAS solutions offer the following features:
- These security tags offer retailers the highest degree of protection from shoplifting
- Newer security tags tags are smaller
- The Sensormatic range of security tags are more easily applied by consumer good manufacturers
- These security tags are more difficult for shoplifters to defeat than ever before
- Technological advances are making it possible to AM source tag a wider range of goods, including metal and liquid products