ADT Security have appointed Lorraine Chisholm to the position of National Source Tagging Manager for the retail security business in Australia. Chisholm will report directly to Phil Brown, National Retail Manager (Sensormatic), ADT Security Australia.
Based in ADT Security’s Melbourne office, Chisholm takes up the role following a period with Westbury Packaging where she was responsible for developing made-to-order imported packaging for Australian manufacturers.
The appointment follows growing interest in Acousto-Magnetic (AM) source tagging as retailers seek foolproof methods of protecting their goods from shoplifters and reducing the labour costs associated with security tagging. Chisholm will be instrumental in assisting ADT’s Sensormatic customers in determining how AM source tagging can benefit their business.
The success of AM source tagging in reducing shrinkage has led major chains to extend tagging to all products over a specified dollar value, making it the frontline defence against theft. Advances in Electronic Article Surveillance (EAS) technology are also enabling more products to be tagged than ever before.
The Sensormatic range of EAS solutions offers retailers a high degree of protection from shoplifting. Newer tags are smaller, more easily applied by consumer good manufacturers and more difficult for shoplifters to defeat than ever before. Technological advances are making it possible to AM source tag a wider range of goods, including metal and liquid products.
Source tagging is the process of embedding an anti-shoplifting label into a product's primary packaging or into the product itself at the point of manufacture.