ACER Computer Australia has announced a five-year sponsorship agreement with PBL resulting in the Sydney SuperDome's first-ever naming rights deal that will see it re-branded as Acer Arena.
The sponsorship is made possible with the support of Viiv technology.
Billed as Australia's number one indoor entertainment venue and number two worldwide, just behind Madison Square Garden, the entertainment centre will take on its new identity from 12 May 2006, spearheading Acer's drive to become Australia's number one consumer technology brand.
The sponsorship will not only enable Acer, Intel and the SuperDome to deliver a greater entertainment experience at Acer Arena, but plans are also in place to deliver hours of on-demand, Internet-delivered digital entertainment direct to people's homes.
Acer will use this sponsorship as an important brand building opportunity, conveyed through positive and enjoyable experiences. Within the venue, Acer and Intel will share an innovative experiential zone in the foyer, where visitors can touch and feel the very latest and best in digital, multimedia entertainment.
A deal to suit all players
The multimillion dollar deal supports Acer's success and rapid growth plus the goal of becoming Australia's number one consumer technology brand.
Acer Oceanic Region managing director Charles Chung said digital technology supports our lifestyles in the home, at work and in the live performance arena.
“Through every Acer Arena experience, patrons can see the truly amazing and enjoyable experience that technology has to offer. Acer Arena reflects the innovation and excitement packed into every Acer product, from PCs and notebooks to projectors and TVs.
"Acer is already on track to being the number one PC vendor in 2007 and is proud to fuel this world-class entertainment venue, right here in Australia."
Intel will use the Arena sponsorship to promote its newly released Viiv technology platform. Intel Viiv technology delivers the computing performance to support high-definition entertainment including the latest online content, DVDs, games and music, ushering in a new era of home entertainment.
Intel ANZ national marketing manager Kate Burleigh said this sponsorship enables us to excite consumers about technology and entertainment - two areas that are intertwined.
"We want patrons to touch and see the truly amazing experiences that Acer products based-on Intel Viiv technology can offer in a setting where they are looking to be entertained."