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Smartphone shipments down; recovery in progress

Editorial
article image ​GLOBAL smartphone shipments for the first quarter of 2015 dropped 9.2 percent compared to the previous quarter.

GLOBAL smartphone shipments for the first quarter of 2015 dropped 9.2 percent compared to the previous quarter.

The shipment figure of 291.2 million units represents a greater decline than initially estimated, and can be attributed to the weak smartphone market in China.

TrendForce says the Chinese market's Labor Day sales should reduce some of the overall inventory pressure for Q2 2015, representing the start of a recovery in the market which will become evident in in the latter half of the second quarter at the earliest.

Shipments of Chinese smartphone brands will reach 122M units in total, or a 14.8 percent increase over their first quarter shipments.

Smartphone giants Samsung and Apple maintain their number one and two position, with Samsung is projected to ship over 80M units in the second quarter while Apple will ship approximately 45M. Their second quarter shipments in turn will drive the overall global shipments to an estimated 311M units, translating to a quarterly growth of 6.8 percent.

Samsung currently dominates the global smartphone market with 27.8 percent of the market share. The launch of the Galaxy S6 and S6 Edge were successful, given the substantial component specification improvements compared to the Galaxy S5.

TrendForce estimates the shipments of these two flagship models will surpass 20M units in the second quarter.

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