Home > Understanding the online forklift market: Buying and selling forklifts and warehouse equipment efficiently all over the world

Understanding the online forklift market: Buying and selling forklifts and warehouse equipment efficiently all over the world

article image Daniel Fisch

Forklift-International.com is the biggest manufacturer-independent online market for industrial trucks in the world with an average of more than 60,000 advertised offers.

Forklift-International.com brings buyers and sellers on a common platform for efficient initiation of business, addressing the challenges they face in a continuously changing market, which is characterised by product diversity, product range and product offers.

Take for instance, the electric counterbalance forklift segment where the product range has increased from just four different trucks of this type ten years ago to more than 40 different versions today. Purchasing patterns have also changed with buyers having a wealth of alternatives including purchase with or without full service, leasing, short and long term rental, and the purchase of used equipment. The latter has become a rather viable option for some companies as they can acquire well-maintained equipment at reasonable rates, as a result of their short service lives with the original users. Vendors, on the other hand often get a higher price for their used equipment than they otherwise would.

According to Daniel Fisch, Head of Marketing at Motus Online Service GmbH, purchases of second-hand equipment contribute to the preservation of limited resources. Since 1998, this German company has been developing a manufacturer-independent online platform for buying/selling industrial trucks or renting/leasing them with Forklift-International.com. During this period, the website has been used actively in 32 countries all over the world by buyers, sellers/dealers and manufacturers alike. Fisch adds that even users from regions that are economically less developed naturally profit from the worldwide accessibility of these offers.

Forklift-International.com offers all types of forklift trucks from every manufacturer in the world and for every field of application, in addition to attachments and accessories. Rental equipment is also offered on this platform. On average, more than 60,000 offers are available online across forklift buying, selling, rental and leasing categories.

Fisch explains that the extensive choice allows the company to direct their search in the most effective and easy way. For instance, people interested in buying or renting products can enter different criteria such as model, make, operating hours, price and the maximum distance from their location. The results, which include photos, detailed information and contact details of the provider, can be sorted and compared according to equipment age, price and other truck specific parameters. A search for dealers in a particular region or area is also possible, enabling the user to enquire specifically about used, new or rented equipment, minimising transport expenses for the service.

Every year, Forklift-International.com records more than 1.5 million visitors worldwide and gets over 223 million hits. This online market offers great potential for dealers and manufacturers to build their customer bases and to shorten the service time of used vehicles, and at a much lower cost compared to conventional advertising methods.

Fisch comments that the platform has an efficient contact strategy that enables targeted contact with interested parties when required. A user-friendly interface allows users to enter the required information easily, make an offer or create a new advert in a few simple steps. The platform also enables dealers to respond flexibly to customer requests.

Fisch observes that the profit margins achieved on Forklift-International.com are usually higher than in conventional business with the benefit of less time and effort invested.

Forklift manufacturers can also profit from the platform’s global presence and intensive use. The web platform enables this group of suppliers to integrate their entire network of dealers, or organise them country-wise; they can also provide information about new products, make special offers, and even put up used trucks such as those returned after leasing online. 

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