Tyrell’s Wines, one of Australia’s oldest and most loved wineries has given its Lost Block range a makeover to symbolise the story of the range through graphics.
The winery’s Lost Black flagship variety, the Lost Block Semillon, was named after an infamous misadventure in 1993, when Semillon grapes on a small vineyard block were inadvertently forgotten about at harvest time.
After realising the oversight, the ‘lost’ Semillon was eventually picked and Chief Winemaker, Andrew Spinaze, created a more approachable, softer style than the classic aged Hunter Semillon’s for which Tyrrell’s is renowned. The tank of juice was duly titled the “Lost Block” and the name stuck.
Now 20 years on, Tyrell’s have decided to revamp the packaging and let it tell the story of the “lost Block’ graphically.
“We decided to move the brand from the more traditional execution in packaging to something that graphically embraces the story of the “Lost Block”, with the introduction of a caricature of the vineyard manager, set in a number of winery and vineyard situations looking for the Lost Block”, said Mike Cutrupi, Tyrrell’s sales and marketing manager.
The Lost Block range is available in six varietals including Hunter Valley Semillon, Hunter Valley Chardonnay, Adelaide Hills Sauvignon Blanc, McLaren Vale Cabernet Sauvignon, Limestone Coast Merlot and Heathcote Shiraz which are designed for easy drinking and immediate consumption.
Managing director Bruce Tyrrell said that he was excited to release the new packaging and believes that the revamp will only add to the popularity of the range.
“These terrific young wines continue to represent outstanding value and this exciting new package will only develop the acceptance and popularity that has been growing over the past two decades,” he said.