The Australian Made Campaign is calling upon Aussie businesses to get behind local producers after research found that only 20 percent of Australian companies have a firm policy of buying Australian-made goods wherever possible.
The research which was conducted by market research company, Roy Morgan, indicated that 34 percent of companies had neither a policy, nor a preference to procure Australian-made goods.
Australian Made chief executive, Ian Harrison said that the low purchasing rates of Australian-made goods is ‘worrying.’
“It is worrying to discover that the portion of companies with ‘buy local’ policies in place is so low,” said Harrison.
“Perhaps even more concerning is the percentage of businesses with no apparent inclination to reinvest back into the local business community they operate in.”
“At a time when it is clear that consumers, even government, are placing more importance on buying Australian-made, it is disappointing that businesses are not leading the way.”
Reasons that businesses gave for not having a clear policy or preference were price and 21 percent, lack of availability at 20 percent and value at 14 percent.
Harrison says that the misconception that Australian products are more expensive than their imported counterparts needs to be addressed and put into a broader context.
“We recognise the pressure that many Aussie businesses are under in the marketplace from cheap imports and the need therefore to keep the ‘cost of doing business’ down, but we urge them to consider local sourcing wherever possible,” said Harrison.
“Products made and grown in Australia to our high quality, health and safety standards offer genuine value.”