Just 20 per cent of Australian companies have a firm policy of buying Australian-made goods wherever possible.
This is the finding of research released today by Roy Morgan. In addition, the study found that 34 per cent of companies had neither a policy nor a preference for buying Australian-made goods.
The Australian Made Campaign is calling on businesses to revisit their procurement policies.
“It is worrying to discover that the portion of companies with ‘buy local’ policies in place is so low,” Australian Made Chief Executive, Ian Harrison, said in a statement.
“Perhaps even more concerning is the percentage of businesses with no apparent inclination to reinvest back into the local business community they operate in.
“At a time when it is clear that consumers, even Government, are placing more importance on buying Australian-made, it is disappointing that businesses are not leading the way.”
The top three reasons given by businesses for not having a clear policy or preference were Price (21%), Lack of availability (20%) and Value (14%).
Mr Harrison said the misconception that Australian products are always more expensive needs to be revisited and put into a broader context than just price.
“Products made and grown in Australia to our high quality, health and safety standards offer genuine value,” Mr Harrison said.