McCormick has released its 2013 Corporate Responsibility review which includes a 20 percent boost in funding directed towards educating consumers about the role of flavour in healthy eating.
The flavour manufacturer's review, titled 'Sharing Our Passion for Flavour' outlines key focus areas for the company, examines global initiatives, measures performance and sets goals for the future.
The review is broken up into four focus areas: empowering people and improving communities; investing in quality, sustainable agriculture; providing healthy flavour solutions; and improving operational impact and efficiencies.
"Our CSR vision is to grow our business globally while driving positive change to the environment, within our communities and for our employees,” said Alan Wilson, chairman, president and chief executive officer.
"This CSR review highlights the linkage between our philanthropic work, protection of the environment and our business success."
Key goals of the review include:
- Identifying baseline global employee volunteer hours by 2014. Global employee volunteer hours will equal or exceed 100,000 hours per year
- Creating a more sustainable product supply chain from farm to finished product
- A 50 percent funding increase for farming community programs to include completing and sustaining farming projects assisting local farmers in improving their quality of life and livelihoods
- Launching the McCormick employee Eating Well program globally
- A 20 percent increase in global marketing investment aimed at educating consumers and industry leaders on the role of flavour in healthier eating
- A 25 percent reduction in bottle packaging weight using sustainable methods
- To reduce electricity use and water use by 20 percent
- To reduce solid waste by 50 percent
- To reduce greenhouse gases by 10 percent
Daniel Moorfield, managing director McCormick Foods Australia/NZ, said "We are excited about the release of our Corporate Social Responsibility Review. McCormick Foods Australia will continue its commitment to making a difference to the local communities in which we live and work and will remain focused on our global goals."With over 20 percent reduction in electricity usage over the last four years, we look forward to this ongoing positive change. We are also investing in strategies to inspire healthy choices amongst Australians."