Greeting card manufacturer Hallmark will cut 106 jobs from its New Zealand operation, as it abandons its fully integrated model and partners with another company.
Stuff.co.nz reports that the identity of that partner has not yet been announced and that most of the affected staff will be part-time employees.
Hallmark's Australasian managing director Russell Parker told stuff.co.nz that the company intends to transfer as many Hallmark employees as possible to the new distributor.
"We know there's no scenario where all jobs will [vanish]. It's simply matter of working out precisely how many," he said.
Speaking to Radio New Zealand's Checkpoint programme on Tuesday, Parker said that retailers now require things such as wider product ranges, faster processing of orders.
"I don't want this to sound like we're the victims of what the retailers are asking for. They're doing it to us, they're in a competitive environment. They're asking for the best possible service for our current model because our warehouse is in Melbourne, because our staff are remote, because of the size of our business with some of these retailers just makes it unviable," he said.