Home > Chinese manufacturer fined after false advertising on quality of goods

Chinese manufacturer fined after false advertising on quality of goods


Ningbo Xinyue Instrument Co., a Chinese metrology machine maker has been fined by the Ningbo Beilun District Bureau of Administration for Industry and Commerce (AIC) in Zhejiang province, China for falsely claiming that their equipment featured Navitar video microscope lenses.

The AIC issued an Administrative Punishment and imposed a fine of RMB 10,000 on the Chinese manufacturer for falsely advertising on its website, advertisements and brochures where it was claimed that their metrology inspection machines included Navitar trademarked video microscope lenses as components, when in fact, Ningbo was installing used, second‐hand Navitar optics instead.

Ningbo Xinyue Instrument Co., Ltd was found guilty of violating Paragraph One of Article 9 of the Anti‐unfair Competition Law of PRC, as well as Item One of Article 56 of the Circular Economy Promotion Law of PRC.

Navitar, Inc’s President, Julian Goldstein explained that they were forced to take action against the company following the recent discovery of second‐hand Navitar lenses being installed into equipment advertised as new, since it impacted the company’s reputation as well as the customers’ trust.

Mr Goldstein added that Navitar has initiated legal action against several local Chinese manufacturing firms and their individual owners. Navitar is satisfied with the response of various Chinese government agencies with the Chinese government taking Navitar’s fight against intellectual property infringement very seriously. 

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