Tracking solutions company BlueChiip’s CEO and managing director Brett Schwarz has resigned.
Following the announcement Jason Chaffey, the company’s chief technical officer, has stepped into the role as acting CEO, with Iain Kirkwood appointed as executive chairman, effective immediately.
Commenting on the resignation, Kirkwood said “it is recognised that Brett co-founded the company with the inventor, Dr. Ron Zmood, and helped oversee the company and its unique technology to its current state of play”.
“However the Board has unanimously concluded that new leadership is required to implement the commercialisation strategy and restore investor confidence in the company.
“Brett has agreed that he should step down as the company moves into this next phase.”
As part of the company-wide leadership changes Brett Roberts, who was appointed to drive sales, has also left the company.
Iain Kirkwood stated that “a lot of hard work went into getting product ready for launch last year and it would be an understatement to say that the Board is extremely disappointed with sales performance in 2013”.
“We are taking immediate action to redress this situation and are confident that Bluechiip is in a strong position to generate sales in 2014. We will focus urgently on securing sales and a meaningful presence in the domestic, Australian market where there are multiple opportunities in every state to introduce our product; and review our distributor arrangements in the USA which have, to date, no produced the expected results.”