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Baby food manufacturing growing strongly

Editorial
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The has been a growth in revenue, annualised at 4.8 per cent for the five years to 2013 – 2014, for the baby food sector.

A study by IBISWorld, Baby Food Manufacturing in Australia: Market Research Report, has predicted that revenue growth should continue for 2013- 2014, but ease in coming years due to competition from private label brands

A study by IBISWorld, Baby Food Manufacturing in Australia: Market Research Report, has predicted that revenue growth should continue for 2013- 2014, but ease in coming years due to competition from private label brands

Consumption growth is explained in the report as led by health consciousness among consumers, as well as by the return to work by mothers seeking convenient food options for their children.

“New products and marketing are centred on the long-term infant development benefits of particular products, many of which are nutrient-added to increase appeal,” a statement from the market research firm noted.

“The return of many women to the labour force following childbirth has also assisted the industry, as parents opt for convenient and nutritious baby food choices to ease pressure on busy schedules.”

IBISWorld also tips further consolidation in the market segment, which is led by PZ Cussons and Heinz Wattie’s.

Image: mumsgone2aus.com

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