The Australian Made Campaign is launching an initiative to promote country of origin labelling tomorrow.
The campaign, which is the only in Australia administering the Australian Made, Australian Grown logo, will launch “Get The Australian Advantage”, which will run throughout next month.
“Research shows that country-of-origin branding has a direct impact on purchasing behaviours, in Australia and overseas – and our reputation for making and growing products and produce is strong on both fronts,” said the organisation’s chief executive, Ian Harrison, in a statement.
“The Australian Made, Australian Grown logo is by far the most recognised and trusted country-of-origin symbol for Australia, so we are encouraging businesses to use the logo in their marketing efforts, providing of course that their products are eligible.”
The AMAG logo will celebrate its 28th anniversary this year. The non-profit AMC is funded by the licence fees members pay to display the distinctive logo.
Harrison describes the logo as a great asset for manufacturers and primary producers, and worth including in a company’s marketing efforts.
“We are urging businesses to ‘Get the Australian Advantage’ by leveraging this powerful marketing tool,” he said.
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