META has launched an Australian Made Clothing Hub, coinciding with Melbourne Spring Fashion Week and aiming to increase the amount of locally-made clothing sold within the country.
The announcement made today partners META with the Council of Textile and Fashion Industries of Australia.
There are 11 major participants in the hub, including Nobody Denim, RMIT, Lisa Barron, and LM Australasia.
“We need to work collaboratively and think outside the square to identify the opportunities and resources that are available if we are to compete with international retail and manufacturing giants,” said Nobody Denim's co-founder John Condilis.
META’s managing director Zoran Angelkovski said that clothing sales in Australian totalled $13 billion annually, and the hub would aim to increase local manufacturers’ contribution to this by another three per cent, or $390 million.
“The Australian clothing industry needs to sufficiently understand the value proposition of Australian designed and made clothing, and ensure that an efficient local supply chain is made available – including the link to the customer,” said Angelkovski in a statement.
The announcement follows similar collaborative hub announcements, linking industry representatives and research organisations, made this year in sectors including commercial aerospace, carbon fibre, and sports technology.