Hasbro and 3D Systems have announced a venture to create a “play experience” for children using 3D printers.
The Wall Street Journal and others report that the announcement, made on Friday, will see toys “powered” by 3DS’s technology. The company was founded by Chuck Hull, credited as the inventor of stereolithography. It also produces machines that use selective laser sintering and fused deposition modelling.
Avi Reichental, 3D System’s CEO and President, said the partnership with Hasbro – whose brands include Playskool, Parker Brothers and Tonka – will "jointly define, shape and lead the entire digital play space, powered by 3D printing."
The news follows 3DS’s announcement last month that it would collaborate with Hershey Co on 3D printed chocolate.
CNET notes that nothing has been disclosed yet by 3DS or Hasbro about exactly what will be offered (or what this might cost) through the partnership, only that “innovative play printers and platforms” will be developed and commercialised “later this year”.