This week Gina Rinehart took a big step and called out mining's critics.
And about time.
Speaking at the launch of the National Mining and Related Industries Day in Brisbane, Rinehart took some time out to take on the many opponents of mining, and asked why they are so against an industry that works hard to ensure they can live the lives they're accustomed to.
She hit out at the industry's portrayal in the media, adding that people found it easier to attack an industry they didn't understand nor chose to, while at the same time reaping the benefits.
And rightly so.
"In a country that owes its standard of living in large part to the mining and related industries, too many Australians in the cities have a bad reaction to even the thought of mining" she said.
"While we're out there doing the work....our critics can do the talking!
"How many Australians appreciate that the efforts of our country's miners keep the lights on for a large part of the world? We can bemoan coal, uranium, and shale oil but try to imagine the livesof billions of people without electricity; would we wish to be just one ofthem?"
She made a strong, and worryingly accurate point that "increasingly, today's children are taught that 'mining is bad'- that it's ‘environmental vandalism’.
"And can you blame them for thinking it - when almost daily we have similar in our media."
She then called on many of those knocking the industry to actually go on a mine site and see that mining isn't the high paid, lazy and easy job that many have portrayed it to be.
So how many people will take her up on the offer?
We're going to throw a figure out there, and correct us if we're wrong - zero.
It's easier for people to attack what they don't know, and it's not surprising at all.
We have a disconnect with primary industry in this country, just as Fortescue head Andrew Forrest said.
But it's not unexpected considering that close to 90 per cent of Australians live in an urban environment.
Those that attack the industry will, despite our best efforts and best practice, continue to do so.
The best we can do is educate the rest of the populace and get mining to where it should be held in peoples' esteem, not just as some hated necessity.