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Peacock Bros
11-13 Stamford Rd
Oakleigh VIC 3166
Tel: 03 9563 1900
Fax: 03 9563 1977

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Surfs up for RFID


RADIO Frequency Identification (RFID) - a technology that involves small, cheap electronic tags, wireless RFID readers and related infrastructure is one of the most rapidly growing markets in today’s automatic data collection industry, according to Peacock Bros MD, Neil Crump.

“The technology promises to revolutionise supply chains and usher in a new era of cost savings, efficiencies and business intelligence. So much so, that even Microsoft has recently unveiled plans to introduce RFID technology into commercial-release software,” Crump told Food Magazine.

“Industry experts view RFID as a complement to bar code technology, but RFID technology can overcome certain limitations found in some bar code applications because, unlike bar coding that is an optical technology - no inherent line of sight is required between the reader and the tagged RFID object.”

21-May-2004
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Peacock Bros News


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Peacock Bros Melbourne building in 1928 Peacock Bros celebrates 120 year anniversary (20-Aug-2008)
Peacock Bros celebrates this year its 120 year anniversary. Still run by the original family line that started the company back in 1888, Peacock Bros today have branches in Melbourne, Sydney, Brisbane and Auckland New Zealand making them a large identification products and supplies companies in Australasia.

Indoor Vehicle and Product Tracking solution receives Australian Industrial Product of the Year Peacock Bros wins Australian Industrial Product of the Year award (16-Jul-2008)
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EastPack - RFID and indoor vehicle management supply chain solution EastPack implements Peacock Bros’ RFID, indoor vehicle management supply chain solution (3-Jun-2008)
EastPack, a Kiwi Fruit pack house in New Zealand, has implemented the new RFID and indoor vehicle management supply chain solution from Peacock Bros.

Sky-trax indoor vehicle positioning system Indoor vehicle positioning system from Peacock Bros (3-Mar-2008)
Peacock Bros now exclusively offers Sky-trax, an indoor vehicle positioning system that will track, record and monitor the activities of any indoor vehicles such as forklifts and pallet stackers.

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